该系列玩具于7月27日东部时间下午1点在圣地亚哥动漫展的孩之宝展位（#3213）发售，展会之后在Amazon上限量发售 采用售完即止的模式
采用礼盒装形式 四匹小马连装出售
每套售价59.99美元 折合420人民币
这次展会玩具发行某种意义上可以说是孩之宝官方正式肯定了卡马绑定的模式（。
圣地亚哥动漫展作为历届孩之宝以及小马这个IP都有深度参与并发行展会限定小马玩具的展会 官方在其中的新产品动向对于未来产品动向具有相当参考意义 这次的玩具发行无论是采用已经多次使用的老G4主角模具 表现出的敷衍与鞭尸态度 以及m6只出现四位和最新剧集消息的不谋而合，还有深度卡马绑定都相当折射了现在mlp这个IP官方经营的恶劣生态 其次不得不说即使仅仅作为收藏玩具而言这次SDCC也是往届最拉垮的
新闻稿原文
MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS
(HASBRO \ KAYOU| Ages 3 years & up | Retail Price: $59.99 | *Availability details below)
Four legendary Ponies. Four ultra-rare cards. One iconic collector set that’s only the beginning.
Return to Equestria like never before with the MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS set! Beloved characters from My Little Pony: Friendship is Magic – Twilight Sparkle, Rainbow Dash, Fluttershy, and Pinkie Pie – get exclusive, stunning makeovers. Pearlescent finishes, sparkly eye deco, and gold highlights on their manes, hooves, and Cutie Marks make these four 3-inch figures unlike anything in your collection.
Every figure comes paired with its own ultra-rare Kayou trading card featuring exclusive sketchbook-style artwork by the talented Amy Mebberson: one-of-a-kind illustrations that are as display-worthy as the figures themselves. Each set comes in premium packaging complete with a protective case that attaches directly to the figure, to mane-tain your collection.
Limited quantity available first on-site at the Hasbro booth (#3213) at San Diego Comic Con. On Monday July 27 @1pm EST, the item will be available for pre-order at Amazon.com. Limited quantities. While supplies last.
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